A big thank you to everyone that has signed up to participate in the beta test of the Alice.com service.
Since we announced the start of our beta testing a few weeks ago, the interest and support has been fantastic. We’re excited to open the Alice doors to everyone as soon as we can. Here’s a quick update.
My first Alice box delivered to my condo door!
When will your first box arrive? Check out the timeline below.
Beta Timeline
Private testing continues through May
Because Alice is a very different eCommerce site, we made the decision to begin user testing with a small group of individuals and families that we could closely evaluate in one-on-one user sessions. The initial feedback we’ve been gathering for Alice has been invaluable.
We’ll be adding a few dozen users here in Madison in the next few weeks to continue this process.
Beta will expand in May-June
If you’ve already submitted your e-mail to us (or are planning to do so in the next several days), congrats! You’ll be in our first main beta-test group. We consider you a friend of Alice now, and we’re excited to open the doors to you and get your feedback.
Look for an e-mail from us in late May/early June with instructions on how to started using Alice. We can’t wait to drop off your own Alice box with just what you need, right when you need it.
Don’t forget to subscribe to this blog for the latest updates and follow us on Twitter!




Great packaging! I’d love to have those on my doorstep!
How exciting!
Thanks for the support, glad you’re loving the box!
EEEE! I am SOOOO Excited!!! I can’t wait to have my front porch toilet papered! Wait, I mean toilet paper at my front porch!!
Wow. I get so exited to see a box. I went into the container store once. It totally blew my mind.
Will the boxes get their own twitter accounts? I want to follow them!
@ Jill – Haha, we thought about a promotion where we toilet papered people’s homes… but only for a second :)
@ Dave – That would actually be awesome. You could guess what’s inside of each box on Twitter to win a prize perhaps? I’ll work on it ;)