Valentine’s Day is a tricky time of year. People either love the sentiment or hate the idea of setting aside one day to show how you love someone. Still, Valentine’s Day gifts are wildly popular. According to a survey by the National Retail Federation, last year total Valentine’s Day spending was projected to reach over $15 billion!

That being said, giving gifts for Valentine’s Day is questionable fare. How much to spend, what to give, and at what point in a relationship do you give gifts are just a few of the questions that most of us struggle with each February. Here are a few tried and true Valentine’s Day gift giving basics to adhere to that will help alleviate the stress of the season.

How to give gifts like a champ without spending like a chump:

• 1. Don’t overdo it. A good rule of thumb is to keep it simple. Only buy jewelry if you and your significant other are married or have been together for more than a year. Stick to flowers (office delivered for an extra bonus) if you are exclusive, but haven’t been together for longer than one year.
• 2. You don’t have to buy jewelry. Jewelry is a wonderfully romantic Valentine’s Day gift, but don’t feel you have to drain your wallet for diamonds this Valentine’s Day. If your sweetie loves kayaking, pick out some outdoor gear instead of a diamond necklace she’ll never wear.
• 3. Keep it thoughtful. A romantic dinner for two and a handmade card will go over just as well (if not better) than a gift that screams, “I spent a lot of money on this!” Don’t overspend because you’ll look like you’re overcompensating.
• 4. Give the gift of time. Book a bed and breakfast for the night, get an Alice.com gift card, or offer to watch your honey’s favorite movies. Unplugging your computer, turning off your phone, and giving your undivided attention are some of the best ways to say I love you.
• 5. Don’t over think it. Sure, you want him or her to feel special, and you want to look like a hero. But if you’re wrestling over whether or not to buy her chocolates (you want her to enjoy them but don’t want her to feel fat – not that you think she’s fat you just don’t want to look like you think that – ACK!) you’re probably spending too much time thinking. A sweet, simple gift like a small box of chocolates or a hand-picked bouquet (ask your florist for help) will show you care and took the time to pick something personal out. Speaking of –
• 6. Keep it personal. A gift that says, “I know you love _____ so I bought you _____” will go over very smoothly. Does she love the show Friends? Buy her a box set. Is he a fan of hockey? Take him to a game. Personalized gift giving is a surefire winner.

Still at a loss? Fear not, my challenged Valentine’s Day gift giver. Here are a few tried and true gifts that are sure to please the most enigmatic Valentine.

• The gift of humiliation. Write a song or a love poem for your Valentine and record yourself singing/reciting it. Post it on YouTube. You’ll endure some snickers and jabs from your friends, but you’ll also make your honey feel special and admired.
• A giant card. Go to your local craft store and buy: giant poster board, markers, stickers, and candy. Decorate the card with stickers, candy and a poem you’ve written. The hilarity of how ridiculous the giant card is will outweigh the concerns of what to do with the card after Valentine’s Day.

What was the best Valentine’s Day gift you ever received?